Noble DigitalTow Growth Stack: monthly marketing for tow companies
For towing and roadside companies across Canada and the US. Prices in Canadian dollars, plus GST. US clients pay in US dollars with no GST: Growth US$1,150 a month and Pro US$1,950 a month. Setup is quoted in US dollars.
What it is
Tow Growth Stack looks after what brings a tow company its calls: your Google Business Profile and reviews, search pages for your towns, and your Google Ads. Every customer gets the same review request after the job, happy or not. Each month you get a one-page scorecard, so you can check our work. You own your accounts and data, and we work with one tow company per market.
Noble Digital is a small marketing company that focuses on towing. It's owned and run by Matt Huber, a founder of Tuber Towing & Recovery in the Edmonton area, so he knows the business from the inside.
Who it's for
- Independent towing and roadside companies, from about 5 staff to multi-location operators.
- Owners who want more of the right calls (private tows, heavy duty, fleet accounts) and want to see what their marketing brings in.
- Teams on TowBook or similar dispatch software, so review requests go out after each completed job.
Who it's not for
- Tow companies in the Edmonton metro, Parkland County or Leduc, where Matt's own company works.
- A second tow company in a market where we already have one.
- Anyone after fake reviews, reviews from happy customers only, rewards for reviews, guaranteed rankings, or texts to people who never agreed to them.
- Companies whose trucks are full every day: more calls won't help yet. One or two trucks? The free score may be all you need.
The three plans
Growth: $1,500 a month plus GST. Setup $1,000 plus GST, once.
More calls from Google Maps, search and ads, and the cost of each one.
What's included:
- Your Google Business Profile looked after: services, hours, photos, posts, questions, and review replies in a style you approve.
- A review request by text after every completed job, with the same Google link for everyone. If someone says something went wrong, your manager gets an alert to call them.
- Local search pages: one strong page per service and town, near-copies merged, and directory listings fixed so your name, address and phone match.
- Google Ads management: ads in your voice, approved by you, wasted searches blocked and calls counted. You pay Google directly.
- Call and form tracking: see which calls and requests came from ads, Google Maps and your website. Your main number stays the same.
- Site care: hosting, daily backups, updates, uptime checks every 5 minutes, and fixes when something breaks.
Each month you get:
- 4 Google posts with your own photos, and replies to new reviews.
- 2 or more finished improvements, listed with links.
- A one-page scorecard in the first week: calls, reviews, ad spend and cost per call, judged on jobs, not clicks. Your score is re-checked every quarter.
Pro: $2,500 a month plus GST. Setup $1,500 plus GST, once.
For companies going after fleet and commercial accounts.
Everything in Growth, plus:
- A fleet-account funnel: an online credit application, a pipeline your office can see, and reminders to anyone who starts but doesn't finish.
- Enquiry routing: web forms, Facebook messages, chat and texts land in one place and alert dispatch.
- A planning call with Matt every quarter: what worked, what's next, where the budget goes.
Each month you get:
- A Growth month, plus fleet applications started, finished and approved on your scorecard.
Specialized: custom quote. Monthly and setup fees quoted in writing.
For heavy-duty, fleet or multi-location operators.
Everything in Pro, plus:
- Each real location set up with its own Google Business Profile, review link and call tracking.
- Google Ads across several markets, with budgets and results split by location.
- Heavy-duty, highway recovery and fleet pages for every market you cover.
- A plan and price built around your locations, markets and ad budgets, agreed before we start.
Each month you get:
- A Pro month, with your scorecard split by location and market.
Side by side
| Growth | Pro | Specialized | |
|---|---|---|---|
| Monthly fee, plus GST | $1,500 | $2,500 | Custom quote |
| Setup, once, plus GST | $1,000 | $1,500 | Custom quote |
| Google Business Profile looked after | Yes | Yes | Each location |
| The same review request after every job | Yes | Yes | Yes |
| Local search pages and directory listings | Yes | Yes | Yes |
| Google Ads management (you pay Google) | Yes | Yes | Several markets |
| Call and form tracking | Yes | Yes | Yes |
| Site care | Yes | Yes | Yes |
| Monthly scorecard, quarterly re-score | Yes | Yes | By location |
| Finished improvements each month | 2 or more | 2 or more | 2 or more |
| Fleet-account funnel and enquiry routing | One-off | Yes | Yes |
| Quarterly planning call with Matt | No | Yes | Yes |
| More than one location or market | No | No | Yes |
US clients pay in US dollars with no GST: Growth US$1,150 a month and Pro US$1,950 a month. Setup is quoted in US dollars.
Add-ons and one-offs (prices plus GST)
| Item | Price | Notes |
|---|---|---|
| Full Rating Kit audit, with access to your Google accounts | $299, once | Credited to your setup fee if you join |
| Website build: a fast towing site with tap-to-call and a request form | $3,500 to $6,000, once | Quoted after we see your current site |
| Fleet-account funnel or enquiry routing, set up once (Growth) | $997 to $2,500, once | Quoted after scoping. Included in Pro and Specialized |
| Text and phone usage | At cost, no markup | About $10 to $20 per 100 jobs (our estimate) |
US clients: add-ons are quoted in US dollars, with no GST.
Your ad budget is paid by you, straight to Google. It never goes through us. On Growth and Pro, ad budgets over $5,000 a month are quoted separately.
Your first 30 days
The path: Score, Baseline, Plan, Fix, Grow, Prove. The free score is step one; your first 30 days cover the next three.
- Week 1, kickoff: your services, your towns, and the work you want more and less of. You name one approver and give us access.
- Weeks 1 to 2, baseline: your full score, with access to your accounts. It's usually lower than the free one, because it sees what public data can't, like form alerts that never arrive. We measure calls, forms, reviews and ad costs as they are, and agree in writing what counts as a lead. Anything losing calls today gets fixed first, with your OK.
- Weeks 2 to 3, plan: a 90-day plan with targets you sign off.
- Weeks 3 to 4, fix the foundation: your Google profile, tracking and review texts. The texts are written with you and tested on your phone before they go live.
- Day 30, first scorecard: the starting line for every month after.
Every live change is backed up, tested on a copy where we can, and can be undone.
What we need from you
- Access within 5 business days, through our own named logins, never shared passwords: Google Business Profile, Google Ads (linked to our manager account), Analytics, Tag Manager, Search Console, and your website or web host.
- Your dispatch software, so review requests go out after completed jobs. We'll confirm how at kickoff.
- One approver who answers drafts within 5 business days, and a manager's number for alerts about unhappy customers.
- A few real photos a month: trucks, crew, jobs.
- Your OK that the customers we text hired you. Under Canada's anti-spam law, a paid job in the last 2 years generally counts as implied consent (a summary, not legal advice). US rules are different, and we go through them with you at kickoff.
- Proof behind any claim you want in your ads, like a response time.
- For the ads: your budget, paid to Google from your own account; a monthly export of completed jobs with call times (no customer names); and a heads-up when your trucks are full.
Terms in plain words
- Term: a first term of 3 or 6 months (your choice), then month to month. After that, either of us can end it with 30 days' written notice.
- Billing: monthly in advance, in Canadian dollars plus GST (US clients: US dollars, no GST), by card or pre-authorized debit. Work pauses if a bill is 15 days overdue. Prices reviewed yearly, with 30 days' notice.
- You own it: your Google profile, ad account, analytics, domain, website content and customer data stay in your name. We use manager access and never register your accounts in our name.
- Our tools stay ours: methods, templates and automations. You can use what we deliver once it's paid for, and anything made only for you is yours.
- No guarantees of rankings, calls or revenue. We promise the work in your plan and an honest scorecard.
- Reviews: every customer is asked the same way after a completed job (not police or impound tows, anyone asked in the last year, or anyone who opted out). No gating, no rewards, no fake or staff reviews.
- Texts and emails only go to people you're allowed to contact, each with your name and an opt-out.
- Your data is used only for this work. If you leave, within 10 business days you get your access back, your data exported and our notes on what we set up, and we delete our copies.
- The fine print: Alberta law. Liability limited to the fees from the previous 3 months. The full agreement comes with your proposal.
Questions owners ask
Do you guarantee more calls, or the top spot on Google?
No. Nobody can promise that honestly. We promise the work in your plan, on time, and a scorecard you can check against your own phone and job records.
Matt is a founder of a tow company. Are you a competitor?
Not in most markets. His company works around Edmonton, so we don't take tow clients in the Edmonton metro, Parkland County or Leduc. Where it also takes work, such as highway recovery, we'll tell you before you sign. Your data is never shared with his company or any other client.
Can you get us only 5-star reviews, or give a prize for reviews?
No. Google doesn't allow asking only happy customers or rewarding reviews, and it can remove reviews or stop a profile getting new ones. A thank-you draw open to every customer is possible, kept out of review requests and run with proper contest rules.
Will you text my customers specials?
No. Customers get a short "how did we do?" text and a review request after the job, each with your name and an opt-out. No marketing texts or emails to anyone who hasn't agreed to hear from you.
What about Google's Local Services Ads?
Google doesn't offer them for towing in Canada right now. We check every year. For US clients, we check whether they're offered in your area. Search and call ads are available everywhere, and that's what we manage.
Our site came from Yellow Pages or Wix. Do we need a new one?
Not to start. We work with what you have, as far as the platform allows. If it's holding you back, we'll show you why with numbers and quote a rebuild.
How much of my time does it take?
Usually about an hour in the first week, then a few minutes a month to approve drafts and read your scorecard. Pro and Specialized add a quarterly call.
Do you use AI?
Yes, as a tool for research and first drafts. A person checks everything before it goes out, and you approve anything public in your name.
Next step: get your free score
Send us your website address. Within 2 business days you get a one-page score for your site, from public information only, with the 3 fixes we'd make first. It's free, and you're welcome to make the fixes yourself. Matt can walk you through it in a 15-minute call.
Email Matt: [email protected]